Hello blog! It's me once again. This blog post will consist of my new in progress music video/brand development project on the hip hop/funk genre. My group was excited to get the song "Me and Your Mama" by Childish Gambino as one of the selections to make a music video on. All four of us are familiar with this song and we believe that we can do some good work on this project using this song. Due to the presence of mixed emotions in the song, we decided to make our brand to be emotional and relatable to our fans when it comes to love in order to receive as much listeners but also create a relationship from consumer to artist. The research to create our artists persona was fairly since we all are familiar with similar artist in the same genre with similar personality.
Although our research was easy, we ran into some problems during the planning stage. We had difficulty finding what story to tell during our music video as well as the shots that will be used during the production of our video. In the end, we found a story that we stuck to that will do the job for our project. However, the planning for our branding was a lot smoother. We based our brand around artists like Pharrell Williams, Drake, and Kanye West. What they all have in common is that they all have clothing lines and could also be known for their fashion styles. We believe that being just as active on merch than on music will give our artists a different level of presence in several different marketing audiences.
Our last and most important process of the project is the music video. After the struggles we had during the planning, we finally organized a plan to divide the filming and get our videos done as fast as possible. We made sure to match the shots to the lyrics of the song to make the video as most accurate as possible. We are also looking to using unique editing styles after we are done filming to help our project stand out from the rest. We will make sure to make this video feel magical and unique when it is time to present our project.
