The beginning of this project was tough starting with the brainstorming system since it was difficult to plan our music video. We decided to choose "Me and Your Mama" by Childish Gambino since we were all familiar with this song. We were able to break down the lyrics very well and make a connection from the lyrics to our artist. Since we all listen to hip hop music, creating our overall brand was not that challenging for us. Our music research was mainly based on some of our favorite artists like Kanye West and Drake. We later researched marketing strategies for some of the most famous artists in the hip hop genre to understand how artists work in this genre. I found making the presentation an interesting project and I enjoyed doing it with my group. We decided to divide the different parts of the presentation before we started and it worked in our favor. The most challenging part was the music video. We had to make some changes since we were not seeing similarities with the music video and our campaign. I think we could have planned the music video a lot better and came up with a more interesting music video.
This project taught me a lot on how to manage my time. The addition of time that was given with this project made me realize to cherish the original time given to me. What I most enjoyed was learning about how the marketing works around the hip hop and funk genre because listening to their music does not show all of the hard work that is put in before releasing songs. The best aspect of this project is the research. The new research strategies that I learned through out this project will help me immensely during the upcoming portfolio project.
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