Research and brainstorming/planning for my music video/brand development project

     Hello blog! It's me once again. This blog post will consist of my new in progress music video/brand development project on the hip hop/funk genre. My group was excited to get the song "Me and Your Mama" by Childish Gambino as one of the selections to make a music video on. All four of us are familiar with this song and we believe that we can do some good work on this project using this song. Due to the presence of mixed emotions in the song, we decided to make our brand to be emotional and relatable to our fans when it comes to love in order to receive as much listeners but also create a relationship from consumer to artist. The research to create our artists persona was fairly since we all are familiar with similar artist in the same genre with similar personality.

    Although our research was easy, we ran into some problems during the planning stage. We had difficulty finding what story to tell during our music video as well as the shots that will be used during the production of our video. In the end, we found a story that we stuck to that will do the job for our project. However, the planning for our branding was a lot smoother. We based our brand around artists like Pharrell Williams, Drake, and Kanye West. What they all have in common is that they all have clothing lines and could also be known for their fashion styles. We believe that being just as active on merch than on music will give our artists a different level of presence in several different marketing audiences.

    Our last and most important process of the project is the music video. After the struggles we had during the planning, we finally organized a plan to divide the filming and get our videos done as fast as possible. We made sure to match the shots to the lyrics of the song to make the video as most accurate as possible. We are also looking to using unique editing styles after we are done filming to help our project stand out from the rest. We will make sure to make this video feel magical and unique when it is time to present our project.    

Representation Post: Fresh Prince of Bel Air

 "The Fresh Prince of Bel Air" is remembered as an iconic sitcom that dove into family values while making people laugh and learn about different backgrounds in a family. The main character "Will Smith" consists of an African American boy who lives in an unsafe neighborhood in Philadelphia that moves to Bel Air to live with his wealthy family members in order to fix some personal issues.

It was quite unique to see an African American actor lead in such a big role in a TV show at the time it was produced as well as having a lifestyle of wealth involved in the show. The main purpose of the show is to get Will to belong in his new home while encountering obstacles and new challenges he hasn't faced before. This particular aspect of the show perfectly represents the situation that some African Americans face in today's world due to racism and lack of support from society. Some episodes send a direct message to the consumers to inform real-life problems of prejudice, inequalities, and favoritism through a clever humorous approach toward the episodes.

This representation may not be like by some people but it represents a family that has values and understands where they came from but also who they represent. The series has an effect on the viewer that no matter where you come from or where you will end up in, there will always be a place to adapt and fit in as your own person. Although Will acquires pop culture and street persona in a rich neighborhood, Will ends up finding the right place in his family and his social circle in his new home.

As the series showcases the effects of social isolation that African Americans are prone to, it delivers a beautiful message that there will always be a place where people will be loved by others. As viewers reminisce about the adventures of Will in the Banks household, the show's enduring legacy serves as a reminder of its cultural significance, encouraging discussions about societal issues and the value of embracing diversity and acceptance in today's world.  

Shots Quiz

 This quiz asks for a 15 shot presentation that can tell a story with only pictures and camera placement. The way me and my partner made this presentation was starting by coming up with a simple story that could be told in 15 different type of shots. After planning the story, we went out to film and follow the plot that we noted down. Overall, our projected came out well and had great shot techniques to tell the story. I think the positioning of the camera and actor could have been better and also include the rule of thirds in each shot.

1st Blog Post

 Hello, my name is Helio and I am creating a blog about my high school AICE media studies class!